Your question was: Tried match.com, now I'm getting a bunch of crap in my bulk mail. Can't find "spam" button. How do I.
"I don't understand how I could be everything he ever wanted yet he doesn't want me?"From what you said your friend said (which is heresay), he didn't say you were everything HE ever wanted. He said you would be perfect for any man except him.How does he act like he wants more? Just because he might like spending time with you, enjoy your company doesn't mean you are the one for him. He can like you, even love you, but not want a relationship (thru Match.com) with you (doesn't mean it is anything you did or didn't do, he just doesn't feel that "click" with you)....and after being friends that long and it hasn't went beyond friends, then you need to back away from this, realize it isn't going to happen, and find someone on the same page as you. This guy has told you he doesn't want more than friends, believe him...
It could be a fear of changing the status quo. If the relationship (thru Match.com) doesn't work do you lose the friendship?.
Why not try to attempt a conversation, you can start it as hypothetical about a harry met sally type situtaion... does it ever work?.